Verified in the eyes of the beholder - Facebook
Facebook is notorious for making changes to business pages with notifications that are easy to miss. And an easily missed notification is exactly how Facebook's new Transparency Policy was rolled out to users.
Simply put, the transparency policy Facebook recently enacted helps verify business pages and protects page visitors by providing them with useful information about the business page they are engaging with.
But, how do you comply? It's relatively easily and to help take some of the guesswork out, we've even created a step-by-step guide to walk you through the process of verifying your business manager and complying with the full Transparency Policy.
Why should you care?
What you may not know is, not verifying your business account and ignoring Facebook's new policy actually penalizes you and your business.
How so? Well, if you choose not to verify your page and comply with the new transparency policy you will start to see:
- Issues with ads or boosted posts being rejected. Reason is, your page is unverified and in Facebook’s eyes, you don’t ‘own’ your page.
- A drop in organic traffic. Facebook's algorithm is pushing verified accounts higher in Facebook's search results.
Moral of the story is - be proactive and follow our simple step-by-step guide to getting your page verified and complying with the new Transparency Policy.
Is this really free?
We have a ‘real talk’ policy here at TKG, where we will always tell you how it is.
So, here is us being 100% real and honest: Yes, this is 100% free. We just enjoy sharing useful knowledge with other fellow marketers.
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